St John's Primary School - school logo design

Our creative agency was asked to consult with this local school when it needed solid brand advice. We proposed a new direction for the school emblem. We developed the concept of a stained glass effect to celebrate the religious connection with St John's Church in Keynsham. We then worked with our favourite illustrator, knowing she would deliver a very colourful symbol - which the children, parents and teachers would all love.

Brand Guidelines for primary school

We designed and developed a set of Brand Guidelines to help with the brand deployment that included signage design, school uniform design and stationery design.

Thoughtful brand ideas

We also developed single colour logo variation for the school uniform that would enable costs to be saved in production that could be passed on to parents.


We loved working with this primary school to design their logo and brand. We feel we captured the essence of St John's Primary School with a stained glass effect illustration that made the logo a colourful emblem that would stand out on uniforms.

"I am very pleased indeed with your work. I think the school's new logo is outstanding. It states who we are, what we represent and it does so in a bright, colourful way that is entirely appropriate for a primary school."